Senior Product Designer based in Curitiba, Brazil
Crafting experiences that solve real problems and drive growth From strategy and research to the craft of every interaction, since 2010.
Product design User experience Strategy Growth
Conta Azul Optimizing the experience of thousands of new ERP users so they reach the product's real value
GT Building Interactive property configurator that turns the abstraction of buying off-plan into a premium personalization experience
Caltec Digital ecosystem connecting drivers, managers and clients to transform the logistics operation of an 80-year-old company
Econet Editora Optimizing the experience of tax and fiscal solutions: product renewal, unified identity and design system
Conta Azul Removing the ERP's main activation barrier with AI-assisted data import
Conta Azul × Serasa Launching a new revenue stream inside an ERP through a paid, trustworthy, discoverable feature
Conta Azul Unifying the ERP's customer registration to eliminate friction and build the foundation of a connected ecosystem
Conta Azul Making the ERP navigable from the first access with a global search layer
Selected Cases View all cases
By the numbers 0+ years in product From agencies and startups to large platforms — always focused on product and real impact. 0+ projects delivered Web, mobile and SaaS — all with measured impact and documented results. 0+ sectors SaaS, ERP, e-commerce, construction, telecom and more. R$0M+ revenue influenced/year Gains in activation, checkout and average ticket. For 16 years I've designed digital products — from agencies and startups to large platforms. Specialist in Growth and Service Design for SaaS/ERP, with AI as a practice partner from discovery to handoff.
View LinkedIn profile Strategy & research Discovery, user research, journey mapping and A/B experimentation to decide what to build with evidence.
Design & delivery End-to-end UX/UI: information architecture, prototyping, design systems and rework-free handoff.
AI-augmented practice AI across the whole design cycle: AI-augmented workflows, accelerated prototyping and conversational interfaces.
Start with the problem, not the screen Context before pixels
Before I design anything, I understand the business, the user, and the metric that needs to move. Good design starts from a well-defined problem.
Every design decision connects to a real business metric.
Evidence over opinion Data + research
Hypotheses become tests, tests become learning. Every design decision is backed by research or experimentation.
AI throughout the whole cycle, from discovery to handoff: more hypotheses tested, faster decisions.
Craft is respect for the user Detail you can feel
Microinteractions, hierarchy and consistency are what make a product feel simple.
End-to-end documented process: research that sticks, delivery with no rework.
Documented so the team can continue Process that stays
Traceable decisions and reusable systems. Whoever inherits my work picks up right where I left off.
Systems and patterns that keep the product healthy and the team autonomous as the business scales.
Articles about design, product and AI.
Visual explorations and UI.
Case studies and process.
