Senior Product Designer based in Curitiba, Brazil

Crafting experiences that solve real problems and drive growth

From strategy and research to the craft of every interaction, since 2010.

Product designUser experienceStrategyGrowth

Selected Cases

Growth Activation Credit Check Checkout Optimization All Connected AI Data Input Search Navigation Products Unification Smart Pre-Sales Logistics Service Redesign

Conta Azul Optimizing the experience of thousands of new ERP users so they reach the product's real value

Conta Azul × Serasa Launching a new revenue stream inside an ERP through a paid, trustworthy, discoverable feature

Conta Azul Redesigning the subscription checkout to reverse a 62% abandonment rate

Conta Azul Unifying the ERP's customer registration to eliminate friction and build the foundation of a connected ecosystem

Conta Azul Removing the ERP's main activation barrier with AI-assisted data import

Conta Azul Making the ERP navigable from the first access with a global search layer

Econet Editora Optimizing the experience of tax and fiscal solutions: product renewal, unified identity and design system

GT Building Interactive property configurator that turns the abstraction of buying off-plan into a premium personalization experience

Caltec Digital ecosystem connecting drivers, managers and clients to transform the logistics operation of an 80-year-old company

Selected Cases

0+ years in product

0+ projects delivered

0+ sectors

R$0M+ revenue influenced/year

About

For 16 years I've designed digital products — from agencies and startups to large platforms. Specialist in Growth and Service Design for SaaS/ERP, with AI as a practice partner from discovery to handoff.

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Capabilities

From business problem to shipped product — where I drive results.

Strategy & research

Discovery, user research, journey mapping and A/B experimentation to decide what to build with evidence.

Design & delivery

End-to-end UX/UI: information architecture, prototyping, design systems and rework-free handoff.

AI-augmented practice

AI across the whole design cycle: AI-augmented workflows, accelerated prototyping and conversational interfaces.

How I work

Start with the problem, not the screen

Context before pixels

Before I design anything, I understand the business, the user, and the metric that needs to move. Good design starts from a well-defined problem.

Every design decision connects to a real business metric.

Evidence over opinion

Data + research

Hypotheses become tests, tests become learning. Every design decision is backed by research or experimentation.

AI throughout the whole cycle, from discovery to handoff: more hypotheses tested, faster decisions.

Craft is respect for the user

Detail you can feel

Microinteractions, hierarchy and consistency are what make a product feel simple.

End-to-end documented process: research that sticks, delivery with no rework.

Documented so the team can continue

Process that stays

Traceable decisions and reusable systems. Whoever inherits my work picks up right where I left off.

Systems and patterns that keep the product healthy and the team autonomous as the business scales.

Let's work together?

Available for full-time · remote · freelance

Open to new projects, opportunities and conversations.

LinkedIn Resume